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How to Start a Clothing Brand: Everything I've Learnt After 13+ Years in Fashion

Starting a clothing brand is one of the most rewarding things I've ever done, but it's also one of the hardest.When people message me on Instagram asking, "How do I start a clothing brand?", they're often expecting a simple answer.

The truth is, there isn't one.Building a fashion brand isn't just about designing beautiful clothes. It's about solving problems, making decisions with limited information, investing money before you've made any, and learning to stay resilient when things don't go to plan.If you're here because you're thinking about starting your own clothing brand, I hope this article gives you a realistic understanding of what the journey looks like. Everything I'm sharing comes from my own experience after more than thirteen years working in fashion, developing products, visiting factories and building my own independent clothing brand.This isn't the only way to build a brand, but it's the process I wish someone had shared with me when I first started.