founder & creative director
natasha
Sunde was created from a feeling. That quiet confidence when you slip into something that feels just right. Not loud, not overdone — just beautifully made pieces that move with you, support you, and make you feel like yourself again.
After over a decade working across fashion design and development — from global brands to factories in China — I saw the gaps. The lack of care. The churn. The product without purpose. And I knew I wanted to build something different.
Sunde isn’t just about elevated essentials. It’s about designing a lifestyle women actually want to live in.
Unbelievably soft loungewear, underwear and leisurewear — crafted with intention, worn with ease, and made to last.
It’s a community-first brand, where every piece starts with real women in mind. We design slowly, produce responsibly, and we care deeply about the fit, the feel, and the full experience — from unboxing to daily wear.
What started as an idea has grown into something I’m incredibly proud of.
We’re only just getting started, and I’m so glad you’re here for the journey.
With love,
natasha x
Where Luxury Meets
Effortless Elegance
Specialising in premium women’s underwear and loungewear, SUNDÉ is all about indulgence, refinement, and embracing the beauty of slow living. Inspired by the pursuit of wellness and self-care, I’ve curated a collection that effortlessly balances timeless elegance with modern design.
With SUNDÉ, it’s more than just what you wear—it’s about how you feel. Our underwear is crafted to celebrate your curves with unparalleled comfort and style, while our loungewear is designed to elevate even the simplest moments, bringing a sense of ease and luxury into your everyday routine.
The journey of creating SUNDÉ has been deeply personal—one shaped by challenges, growth, and a vision to redefine how women experience comfort and confidence. As an entrepreneur, I spent years working at a relentless pace, often overlooking my own well-being. It was during these moments of reflection that I realised the importance of slowing down, indulging in small luxuries, and truly embracing the art of relaxation.
I saw a gap in the market—loungewear and underwear that not only looked beautiful but felt incredible. I wanted to create pieces that embodied the essence of a lazy Sunday, a feeling of tranquillity and effortless elegance. And so, SUNDÉ was born—not just as a brand, but as a lifestyle rooted in comfort, sophistication, and conscious living.
At SUNDÉ, I’m deeply committed to making a positive impact on both people and the planet. My dedication to ethical sourcing and sustainability runs through every aspect of the brand—from the materials I carefully select to the packaging I use. By prioritising responsible practices and embracing innovative, eco-friendly materials, I strive to create luxurious, timeless pieces that are kind to the environment and everyone who inhabits it.
Every SUNDÉ piece is crafted with purpose, from the premium materials we source to the meticulous attention to detail. But beyond the fabric and fit, SUNDÉ is about something bigger—it’s a community of women who embrace well-being, who value quality and comfort, and who believe in the beauty of everyday indulgence.
This is more than fashion. It’s a way of living. And I can’t wait for you to experience it.
Welcome to SUNDÉ
LAZY SUNDAY LIFESTYLE
We embody the essence of a lazy Sunday lifestyle—effortless, comfortable, & infused with a sense of ease. Our designs celebrate relaxation and rejuvenation, offering a laid-back elegance.
WELL-BEING IMBRACE
At the heart of our brand is a dedication to well-being. Our garments are crafted with the intention of providing a wellness embrace—a fusion of comfort and style that nurtures both body and spirit.
Comfortable Self-Care
Self-care is woven into the fabric of our brand. We design with the intention of providing a sanctuary of comfort—a haven where individuals can retreat, unwind, and practice the art of comfortable self-care.
Behind the Scenes: The Journey of Building SUNDÉ
Creating SUNDÉ has been far from the traditional startup journey. It’s been a rollercoaster of emotions, lessons learned, and countless sacrifices. I want to share the real story—raw and unfiltered—of how I built SUNDÉ from the ground up.
WE PROVIDE
Comfort for women of all shapes and sizes globally
WE CREATE
Exclusively designed pieces in the UK by women
WE EMBRACE
Ethical practices & eco-friendly solutions
WE CARE
Exceeding expectations, every time
WE DELIVER
UK Next Day Delivery