The Soft Girl collection is a love letter to femininity in all its forms — a celebration of soft hues, gentle strength, and the quiet confidence that comes from feeling completely yourself.
Soft Girl is here
You’ve never felt softness like this.
Soft Girl is more than aesthetic — it’s emotional. It’s about designing from a place of feeling, ease, and femininity.This is loungewear that means something.We documented every step — the fittings, the fabric swatches, the samples, the moments of doubt and the moments we just knew.
BTS with the Founder:
Soft Girl Creation
Come behind the scenes with me as we created Soft Girl...
I’ve never been the typical pink girl — but I wanted to design a pink that felt like us.
Washed, muted, easy to wear. Feminine but not overly sweet.
We spent months developing these tones — tweaking blushes, softening roses, layering creams — until it felt just right.
Every fabric was chosen for how it feels on the skin. Every fit tested to move the way we do.
It’s about comfort, but elevated. Style, but soft.
From our studio to our factory floor, every piece tells a story — of softness, growth, and how beautiful it feels to slow down.
This is Soft Girl.
And I can’t wait for you to wear it."
– Natasha, Founder
WE PROVIDE
Comfort for women of all shapes and sizes globally
WE CREATE
Exclusively designed pieces in the UK by women
WE EMBRACE
Responsibly made & mindfully sourced
WE CARE
Exceeding expectations, every time
WE DELIVER
UK Next Day Delivery